Ignite.AR
Drive Smarter. See Beyond. Reality, Reimagined with Ignite.AR
From sensed data to what the user sees
Ignite.AR sits between the sensors and the user's eyes. It takes the processed data that mobility sensors provide, and turns it into meaning and clear AR cues.
Data from mobility sensors
Sensors and data sources across mobility capture the environment and share processed, organized data.
Ignite.AR processing
Ignite.AR interprets that data, derives its own meaning, and builds the right cues in real time.
User experience and cues
The augmented-reality cues are drawn into the user’s view, exactly where and when they matter.
Augmented reality is becoming essential to how we drive
Modern vehicles sense and compute more than ever. Ignite.AR is our umbrella for mobility driver-assistance software that turns all of that data into clear, in-context cues in the driver's view.
Reality, reimagined for driver assistance
Ignite.AR turns what is sensed into clear, in-context cues drawn onto the real world, so assistance feels natural instead of buried in a menu.
An asset store for AR
A growing library of ready-made AR assets that organizations can download and drop straight into their own AR projects, so teams build less from scratch and ship faster.
Built for the software-defined vehicle
A modular, hardware-agnostic platform with secure over-the-air updates, so the in-car experience keeps improving across the whole life of the vehicle.