Ignite by FORVIA HELLA
AR in automotive heads-up displays

Ignite.AR

Drive Smarter. See Beyond. Reality, Reimagined with Ignite.AR

See it in action

Watch the road transform

Drag across any scene to reveal what Ignite.AR draws into the driver's view - from a clear alpine pass to a whiteout where the road all but disappears.

Driver's view - Guidance on an icy pass
With Ignite.AR - Guidance on an icy pass
Driver's viewWith Ignite.AR

Guidance on an icy pass. Navigation, an icy-road warning, live vehicle distance and lane chevrons are drawn onto the road ahead - and the combi-cluster reads out low on the windshield, not down on the dash.

Inside the experience

Everything the driver needs, in their line of sight

This brings the in-car experience to the next level, drawing navigation, safety, and personalization right into the driver's line of sight so the road always comes first.

Enhanced core

Safety & collision

Personalization & OTA

All product visuals shown here are concept renders for reference only. Actual implementation varies on a case-by-case basis.

Ready to innovate with us?

Bring augmented reality to your vehicle programme with Ignite.AR. Let's talk about how AR in automotive heads-up displays fits your roadmap.

Get in touch