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SpeedometerSpeedometer
Crisp AR speed readout anchored in the driver’s eyeline.
Augmented-reality head-up display
Ignite.AR
Drive Smarter. See Beyond. Reality, Reimagined with Ignite.AR
Inside Ignite.AR
Everything the driver needs, in their line of sight
Grouped capabilities, each shown with its own view. Images are managed in the CMS and can be swapped without a redeploy.
Enhanced core
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Lane guidance & arrowsLane guidance & arrows
Turn-by-turn arrows painted onto the road ahead.
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Navigation integrationNavigation integration
Route and manoeuvres fused with the live view.
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POI infoPOI info
Contextual point-of-interest cards along the route.
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Impact visualization (VRU)Impact visualization (VRU)
Highlights vulnerable road users in the scene.
Safety & collision
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Signage alertSignage alert
Surfaces speed limits and traffic signs in view.
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BlindspotBlindspot
Warns of vehicles hidden in the blind spot.
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Forward collision alertForward collision alert
Flags closing distance to the car ahead.
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Lane departure alertLane departure alert
Signals unintended lane drift.
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Auto high beam (AHB)Auto high beam (AHB)
Automatically manages high-beam usage.
Personalization & OTA
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Environment adaptEnvironment adapt
HUD adapts to lighting and driving conditions.
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Driver HUD customizationDriver HUD customization
Drivers tailor what the HUD shows and where.
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OTA update supportOTA update support
Secure over-the-air updates via the Ignite.AR platform.
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AR content planning & validationAR content planning & validation
Tooling to plan and validate AR overlays.
In action
Capability videos
Short clips of Ignite.AR features in the real driver view. Managed in the CMS (YouTube/Vimeo embeds now, self-hosted later).
Ready to innovate with us?
Bring augmented reality to your head-up display with Ignite.AR. Let’s talk about how it fits your programme.
Get in touch